Florian Müller is a fashion communications expert, lecturer, writer & founder of Müller PR & Consulting and the Mental Health in Fashion campaign, launched in 2023. With a background in business administration and psychology, he has worked in fashion for nearly 25 years, including 14 years as Guest Manager for Mercedes-Benz Fashion Week Berlin. His work spans strategic communication, PR, editorial content, guest management and cultural projects across Europe and East Asia. He has lectured at institutions including Institut Français de la Mode in Paris, Bunka Fashion College in Tokyo, the Fashion Institute of Technology in New York and Hong Kong Polytechnic University. As a member of the United Nations Fashion & Lifestyle Network and an Education for Sustainable Development (ESD) Actor recognised by the German Commission for UNESCO, he works at the intersection of fashion, sustainability and social responsibility. In September 2026, he presented the Mental Health in Fashion campaign at the Global Health Futures Forum at United Nations Headquarters during UNGA81. Through education, public dialogue and cultural projects, the campaign addresses mental health in fashion and beyond.